U.S. Soccer has extended its contract with Nike until 2033

Last week Nike and U.S. Soccer extended their partnership until 2033, one of the swoosh's biggest investments globally and one of the longest-running agreements in the world of football, especially in North America. It is a relationship that has been going on since 1995 and one that Nike wants to continue to cultivate in view of the next World Cup, not the one that will begin in exactly one year's time in Qatar, but the 2026 one that will be played between three different nations: Mexico, the United States and Canada. Thirty years after the last edition, the World Cup will return to the continent of stars and stripes and also accomplices the huge investments of America in soccer, a sport that is gaining more and more popularity in the continent. The choice of the Oregon-based company to extend the contract once again is therefore not only linked to the territory but also, as pointed out at the end of the press release, to some of the most important football events in the world.

The renewal between Nike and U.S. Soccer was founded around four important pillars: inclusivity, eliminating all possible barriers between players and players, greater sustainability to safeguard the environment, improving facilities as much as possible, especially those for women, and finally promoting all the healthy and founding values of the sport. Not only that, performance is also a key component of the new agreement, Nike will commit to providing the best possible tools to all players, with the sole aim of improving every sportsman.