nss sports presents The School of New Football

Nike and nss sports are ready to launch "The School of New Football", a free access academy created to make the "beautiful game" a fairer and more equal place for everyone. The five masterclasses that will focus from 5 to 9 July and will deal with issues and aspects of the world of football that no one talks about: awareness, pressure management, comeback and how to build healthy leadership. The project will involve Italian and French communities and will also see the participation of YARD. The five matches will feature Serie A players, former footballers, journalists and the social community.

Everything is connected to the new Nike campaign "The Land of New Football" which focuses on a new vision of global football. A vision where the power of being united in football can inspire and create endless new possibilities. The American brand, as always, traces the way for a more inclusive future, accessible to all, but mainly that it's a support for young athletes who find joy in sport. This mix of quality and values is at the heart of the Swoosh's new strategies and is the perfect hook to launch a new "school of thought" through testimonials and virtual meetings to sensitize fans and enthusiasts on sensitive issues.

The aim of the project is to raise awareness among participants on issues that use sport as a tool to convey important messages and to help give the best of themselves, on and off the pitch, with the help of some of the most interesting and stimulants you've ever encountered.