PUMA is the new technical sponsor of Fenerbahçe

After 17 years together and 7 national titles won, the story between adidas and Fenerbahçe ends here. Today, in fact, through PUMA's social channels, the official announcement was made with a short video where the German brand, in addition to starting to follow its new team, looks for the city of Istanbul on the map.

The desire of the brand founded by Rudolf Dassler is now clear, to climb the hierarchy and establish itself more and more on the football scene. After taking over AC Milan in 2018 and Manchester City in 2019, it is now the turn of one of the oldest and most successful teams in Turkey. The deal with the Turkish team will include three kits, two of which will be released on 19 July, which according to president Ali Koç will appeal greatly to Fenerbahçe's warm-hearted fans. The third kit will be released in August, with the date yet to be determined.
After a long history, PUMA arrives in Turkey and once again steals a club from adidas.