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OneFootball launches the first lifestyle collection for EURO 2020

"No Borders" exploits the transversal power of football and breaks down the barriers of prejudice

OneFootball launches the first lifestyle collection for EURO 2020 No Borders exploits the transversal power of football and breaks down the barriers of prejudice

OneFootball, one of the largest football communities in the world with 85 million active users, for the opening of the online store has decided to launch the first lifestyle collection using fashion and football to break down all social barriers. The line is in fact called "No Borders" and was aunched close to the start of EURO 2020, a special occasion to convey such a strong message. The items produced are limited edition and are inspired by the transversal power of football and the ability to unite the most diverse cultures in the world through the passion of the fans. "No Borders" has a clear objective: to reaffirm that there's no place in football for prejudice or intolerance.

A blue and red football jersey, a tee available in white, black and blue, a long-sleeved shirt (in white and black), shorts, socks, a black t-shirt and a bucket hat are the elements that make up the OneFootball line, the first fashion and lifestyle oriented. Streetwear remains at the center of the project despite the various variations: from the clean and simple style to the use of graffiti design on the back of the shirts.

This series completes OneFootball's "Essentials" collection, which was first released at the end of March 2021. The shooting was curated by Kane Holz in Berlin and the project includes two footballers such as Gloria Marinelli of Inter Milan and Rosella Ayane of Tottenham Hotspurs.

 

You can buy items from the "No Borders" collection starting June 10 at store.onefootball.com.