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The new Pepperoni Seoul lookbook with THE 2TOP

The aesthetics of South Korean jerseys mixed with freestyle football

The new Pepperoni Seoul lookbook with THE 2TOP The aesthetics of South Korean jerseys mixed with freestyle football

After dispelling the taboo of the typically Italian "football + pizza" tradition, Pepperoni Seoul is ready to launch the new lookbook with a special collaboration. The South Korean apparel brand that ironically combines football and pizza culture has chosen THE 2TOP, the most famous freestyle football duo in South Korea, to launch a new jersey. The now classic design of PPRN Seoul lends itself perfectly to the tricks of Liv and Manu, who are gradually becoming two TikTok stars.

Inside the lookbook, Pepperoni Seoul showed all his satire streak by shooting THE 2TOP in one of the rich neighborhoods of the South Korean capital, combining some of the American stereotypes and the peculiarities of the brand such as pizza. Inside the lookbook there are also two videos in which the two freestyle stars dribble with ridiculous ease while eating pizza, once again Pepperoni Seoul's workhorse.

In fact, there are many similarities between the Pepperoni Seoul project and the one launched by nss with the nssMetrostars jersey, a celebration of two worlds that are only geographically distant like Naples and New York united by football and pizza. For some time now the relationship between football and fashion seems to have become increasingly close, consolidated as much by reality from below as by collaborations on the other, such as that between Burlon and Napoli or between Juventus and Palace.