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Loris Benito and the balance between football, social and fashion

The Bordeaux player told us about his approach to the off-the-pitch way of life

Loris Benito and the balance between football, social and fashion The Bordeaux player told us about his approach to the off-the-pitch way of life
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud

"I grew up in Zurich, the most international city in Switzerland and there fashion is a mix of influences from the European fashion capitals, the same ones that generate the understated style of my country", Loris Benito, player of the Girondins de Bordeaux told us. and the Swiss national team that will face Italy in the next European Championships. Loris' imprinting is different from what the new wave players have had, those talents who show their way of understanding fashion on social networks. Being extraneous to certain dynamics most of the time helps to be without veils and without filters, exactly like the chat we had with the Swiss full-back who is now involved in Ligue 1 but also experienced in Portugal.

He told us about his tastes in terms of fashion, his being social and the risks that a professional can run on digital platforms if managed without criteria. But also of his Switzerland - stylistically and footballing speaking - and of the way in which he chooses his outfits, focusing only on his preferences and not on the trends that everyone follows.

 

The image and perception of a football player off the pitch is increasing in value and fashion is one of the most important and used tools to show your personality. How would you define your style?

I think it’s hard to define my style in a single way. I like to change according to the occasion: if I go out with friends, when I go dancing and when I go to an event. What I wear the most in this period is smart casual. I also really like wearing suits, although there are very few occasions right now - unless you want to go to training with that. I like to vary the style according to the occasion.

Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud

 

The same image also passes through social media and your feed is very neat. How do you think social media can impact the life of a professional football player?

I started taking care of the social part not for a long time ago. I like to dress well every day, but I haven't had many opportunities to show it or to take a picture that could show it. So I said to myself: since I like it, why not put it on social media too?! As you said, social networks have become a huge platform and give you the opportunity to show some of your personality on a fashion level. Today practically everyone uses them, some more and some less, but I also think about how the clubs look at this aspect: even when a player changes team, the management looks at his profiles because he can become an important asset on social networks as well. There are obviously risks, because everything you put on the internet stays on the internet and it is impossible to completely eliminate it. But I think a good plan can show the values a player has in life off the pitch.

Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud

 

You are now in a country that live on fashion and for fashion. What are your favorite brands and based on what do you choose your wardrobe items?

I have changed a lot in recent years, especially since I started getting interested in fashion. At some point you arrive home and you realize that your wardrobe is too small to buy everything you like. Today the choices I make are towards more particular items. I have those key items that I believe should never be missing (white, black and gray t-shirts) and that allow me to combine them with more whimsical, eye-catching items. I really like the combination of basic and particular. One of my favorite brands has always been Saint Laurent: I love it because it manages to create that perfect mix between rock and casual that I love. Then I'm a big fan of Ermenegildo Zegna, Loro Piana and Tom Ford. But more generally I am not only attracted to what is expensive: often Zara items are also perfect for my outfits.

Switzerland has always had an unconventional aesthetic. What is the fashion/style part of your country that you like the most?

It’s a bit of a difficult question, because Switzerland is not known as a country that has a particular style. I think that Zurich - I grew up not far from there - is the most international city and there are the influences of fashion capitals such as London, Milan and Paris. In Zurich you can find that mix of international fashion without ever finding a traditional and typical style. Paradoxically, that is not found in the cities but in the countryside. To describe the Swiss fashion style I would use the word "understated": it is a simple, essential style, almost as if it were business since the economy is an important part in Switzerland. For everything else there are the communities of hipsters and skaters who wear the most international styles.

Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud
Courtesy of SUPERVISION OFFICE // Ph: Maona Micoud

 

In the next European Championships you will face the Italian national team in Group A and your Switzerland has great talents. What are your expectations?

I think it's not always normal for Switzerland to qualify for a big tournament. In the last 10 years it has become the norm and this is because the group is excellent as you said, with many talents, with a lot of quality: every player now plays in important leagues, in great teams. However, this also increases the pressure. It means that we have not qualified only to participate but to pass the round. Group A has Italy which is clearly the favorite, there is Turkey which has a lot of quality and it can be seen in the players who are doing well in their teams, then there is Wales which is difficult because it fights relentlessly supported. by a whole people. Our goal is clearly to pass the first stage.

 

 

Credits 
Photography Maona Micoud
Stylist SUPERVISION OFFICE
Words by Alessandro Pagano
Player/Model Loris Benito

Credits 
Photography Maona Micoud
Stylist SUPERVISION OFFICE
Words by Alessandro Pagano
Player/Model Loris Benito

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