What are the best-selling NBA jerseys in Italy?

The market for NBA jerseys is one of the most prosperous in the world and the merchandising of players and teams of this kind every year earns six figures. In the last few hours, the NBA has published the rankings relating to the best-selling products in Europe and in Italy specifically. The results were obtained based on sales data from NBAStore.eu, the official online NBA Store in Europe operated by Fanatics (International) Limited since the start of this season. For the second consecutive year, the Lakers side dominates the Italian and European market: the yellow-purple and LeBron James are at the top of the single (by players) and aggregate (by franchise) rankings.

Kevin Durant's amazing return to the court is worth the silver medal in the players' ranking and the same goes for that of teams, with the Brooklyn Nets finishing behind the reigning NBA champions but with 3 jerseys in the top 6. Steph Curry is in third place, while his Golden State Warriors are losing ground and are only 5th, behind Celtics and Bulls. Kyrie Irving, Luka Dončić and James Harden are in the center block, while the MVP Giannis Antetokounmpo shirt comes in 7th. An amazing Ja Morant (ROY last season), Jimmy Butler and Russell Westbrook close the chart. The teams outside the top-5, on the other hand, are Miami Heat, Dallas Mavericks, Milwaukee Bucks, Toronto Raptors and Philadelphia 76ers.

Out of the European and Italian market two incredible stories arrive, one from Australia and one from Japan. In Aboriginal land, the best-selling jersey is not that of James (third), Durant (fourth) or Curry (second) but that of LaMelo Ball, the first overall choice of the Charlotte Hornets, number one candidate for the Rookie of the Year award and former Australian NBL Illawarra Hawks player. In Japan, on the other hand, the order is even more upset: Yuta Watanabe of the Toronto Raptors has the best-selling NBA jersey. It would be surreal to walk the streets of Tokyo and only see people wearing the shirt of the least famous Japanese in the league.