La collezione di Nowhere F.C. x Jameson per il St. Patrick Day

Nowhere FC and Jameson worked together for a collection dedicated to St. Patrick's Day, St. Patrick's Day which, from Ireland, has become a holiday celebrated around the world, especially in New York. The collection between the Chinatown team and the whiskey company tells the aesthetics of the two brands with handmade works, presenting a collection highlighting the traditional colours of Ireland and its sporting culture. The collection includes three hand-to-hand-toned jerseys, a bucket hat, a scarf, a bar flag and a brooch. The collection is available from March 8.

The aesthetics of the garments focus on the connection between New York and Dublin, the cities of Nowhere FC and Jameson respectively. In reference to this connection, each of the three jerseys have a special story, but in all three there are both the Nowhere FC x Jameson collaboration patch and the number 7 (lucky number in Irish culture). The three uniforms have mixed and shaded colors, with an identifying shade for each uniform (one green, one purple and one green and orange). Nowhere FC x Jameson's badge changes for each jersey, both in pattern and position, while on each one the writing of what should be the sponsor (the Fly Nowhere agency) is at the center of the jersey. In general, the imprint that is given to the collection is futuristic.

The first jersey - which can be considered the 'Home' model - has the typical colors of the Irish flag, green and orange. The second, the Away, which would be ambitious given the tint with more or less clear shades, is instead in homage to Patrick Bonner, former Celtic Irish goalkeeper and famous for his purple uniform with the matches of the Clover national team. On the back, under number seven, there is the inscription John Jameson & Sons" and East.D 1780, the date of Jameson's founding in Dublin. The third uniform is light green with dark green stripes horizontally.

Fly Nowhere - which also directs the communication of Jonathan David, Canadian talent of Lille - with this collection renews its football production and adds another point on the football map. After Milan (with Inter Milan), Rome (with AS Roma) and Venice (with the team for which it deals with communication and which we had talked about in our Digital Cover), the Fly Nowhere team also ties in in Dublin, with which the city of New York has a particular relationship given the large presence of families of Irish origin in the city as a result of the immigrations of the late nineteenth and early twentieth centuries. Fly Nohwere's psychedelic and alternative aesthetic (and, of course, his Nowhere FC team) ties in with an important brand like Jameson, an iconic beverage company with an ultra-centuries-old history that represents a distinctive element of Irish culture such as whiskey.