Salento Creazioni Moda sarà il formalwear partner del Manchester City WFC

It was known that Italian tailoring was appreciated in the Premier League since 2017 when Arsenal decided to rely on Cavallaro Napoli, a Neapolitan brand that took care of the Gunners' formal outfits for two years. The Manchester City women's team has also decided to follow a similar path, announcing a long-term partnership with the Salento Creazioni Moda brand, the club's new global formalwear partner. The Apulian brand will create limited edition hand-sewn collections and its official debut will be at the next Barclays FA Women's Super League match against Manchester United at the Academy Stadium scheduled for February.

SCM and MCWFC have already had the opportunity to experience the new synergies, when on the occasion of the victory of the Vitality Women's FA Cup against Everton at Wembley stadium, the players wore a personalized coat produced by Salento Creazioni Moda thanks also to the collaboration of the players same.

The commitment of the Italian brand goes beyond the simple role of formalwear partner. In fact, Salento Creazioni Moda will also receive the sponsorship of the Club Player of the Year award which will be presented at the End of Season Awards. Manchester City also announced that the items from the collections will be available on the club's e-commerce starting in February.

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The brand from Matino, in the province of Lecce, took its first steps in the fashion sector in 1986, thanks to Pasqualina "Lina" Rossetto's passion for tailoring, a passion that soon became a profession for a group of collaborators who share the same passion. Together with Giorgio Barone, Lina has transformed passion into business: "This is a historic, ground-breaking project and we are honoured to be the First Official Global Formal Wear Partner for Manchester City Women’s Football Club. This partnership is in line with our vision to continue to grow our company whilst maintaining our core family values".