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Football club revenues by sponsor on the jerseys

Real Madrid leads this special standings

Football club revenues by sponsor on the jerseys Real Madrid leads this special standings

Among the main sources of revenue of sports clubs, the revenues derived from match jerseys sponsor are the largest revenues - in some cases. The companies obtain these figures both from the technical sponsor and from the main sponsor present on the jersey (in cases where the teams have more than one, of course, also from the others). According toCalcio e Finanza, Real Madrid is the team that gets the highest figure of all from the revenues from sponsors on the jerseys with 190 million euros per year, which 120 received by Fly Emirates airline and the remaining 70 by adidas brand. Real are followed in this economic standings by Manchester United (161 million: 74.1 from Chevrolet and 86.9 from adidas) and Barcelona FC (160, which 105 from Nike alone). The first Italian club for revenues from jersey sponsors is Juventus with 96 million, with adidas giving to Bianconeri 51 million by contract, while the main sponsor Jeep gives them 45.

As already seen by the various sponsorship pyramids of the  PUMANike and adidas brands, sports brands have special agreements with football clubs, and pay them figures in order to appear on gaming jerseys, technical material, website, social media, advertisements and banners at the stadium of a given company. AC Milan, for example, which has an elite contract with PUMA and receives - like City, Dortmund and OM among others - personalized technical material, from the German brand also receives 10.9 million euros per year - and another 10 million from Fly Emirates. In Italy, Rossoneri are the third in order of earnings from jersey sponsors and follow Juventus first, Inter Milan second (36 million total) and precede Sassuolo Calcio (18 million, almost all paid by the sponsor Mapei), AS Roma (17.3: Nike has given 6.1 million a year to the Giallorossi), then Napoli Calcio, Fiorentina and SS Lazio. 

Football jerseys have always been a vehicle of visibility and, from the perspective of a large club, the relationship with the technical sponsor is inverse to what most other teams have. PSG, for example, which receives a total of 135 million euros between Nike and All, is a club with a world visibility and that has started, for almost a decade, to bring football stars such as Neymar, Mbappe, Thiago Silva and Ibrahimovic to Paris. As a result, Nike not only supplies the club with personalized collections and technical material, but also pays the company to take advantage of the visibility that the team offers it. Which, on the other hand, does not happen with smaller societies. Jersey sponsors, by agreement, obviously pay a sum to appear and it is a simple advertising operation, but since these clubs do not have high visibility, agreements with technical partners do not consider economic aspects or, if they are included, are salaries related to the degree of visibility they can offer. 

Just as the sponsorship pyramids show, very few clubs receive serious remuneration from technical partners, while contracts with advertising sponsors are a separate talk. The companies, based on the exposure they can guarantee to the sponsored company, manage the amount received - Lazio, for example, receives from Frecciarossa only 500 thousand euros as sleeve sponsor