The first lifestyle collection of Red Star F.C.

Paris' oldest team, Red Star Football Club, has presented an off-the-pitch collection for the first time in its history. The capsule collection was created together at WWWESH STUDIO (also devoted to the social impact and immigration) and was overseen by artistic director David Bellion, a former West Ham and Manchester United professional striker. The team is currently in the third French series and has always stood out for its great attention to the issues of social inclusivity.

The collection has several items and items such as a hoodie, a hat, two t-shirts (one black and one white) and a jacket. The cut of the line is urban, not elegant, indeed comfort and youthful, with the Red Star FC.. logo well displayed in the center of the t-shirts, while the team's title is written in other parts of the various garments, such as on the hood. The collection is the first project of creative director David Bellion, who took the artistic lead of the Parisian club in 2016 and is part of a bran image speech that the Red Star is carrying out with other off-the-pitch initiatives. In fact, if the game jerseys are an identity product of the team and its values, this collection is a natural step of the club towards greater unity with its fans, who in addition to wearing the game uniforms, can now also wear streetwear. And they can do it at the stadium (when of course you can go back to cheering in the stands) or in your spare time.

The club is based in the northeast Seine-Saint-Denis district of Paris, an urban area historically known for hosting many migrants from Africa and the Caribbean. In fact, it is precisely multiculturalism and the inclusion of the neighborhood that inspire the values of the Red Star F.C., which meets children in schools and takes its players to conferences and meetings off the field on sensitive issues.