Browse all

What is the sponsor of Romelu Lukaku?

In the last three games Big Rom wore three different boots brands

What is the sponsor of Romelu Lukaku? In the last three games Big Rom wore three different boots brands

In June 2018 Romelu Lukaku, formerly Jose Mourinho's Manchester United striker - signed one of the most important deals in PUMA history. An agreement that marked a turning point for the German brand which, since then, has never stopped growing and investing in certain players. The synchrony with the brand whose artistic direction is entrusted to Jay-Z was born immediately, also thanks to the involvement of Roc Nation. In recent months, however, it seems that this relationship is heading towards an unexpected epilogue. In the last 4 matches (Europa League final with Inter, two Nations League matches with Belgium and the first pre-season match with the Nerazzurri), Big Rom wore shoes from 3 different brands.

As mentioned, the relationship with PUMA has never shown any apparent signs of abating. In every official match with the Milanese club shirt, Lukaku wore PUMA shoes - basically the King Platinum or the One 20.1 - and only rarely, for specific training sessions, did he not wear the brand that sponsors it. Roc Nation and PUMA, two closely connected entrepreneurs, have celebrated the Belgian athlete on a regular basis during this record-filled season.

The first "wake-up call" comes after the quarantine, when the Inter striker trains with a pair of Nike. Even in a video shot directly by the Nerazzurri, it can be clearly seen that the shoes do not have the classic PUMA logo. The perception of a move to Nike fades there, but returns strongly in this pre-season. On more than one occasion, Romelu wears Mercurial Vapor 13, which have always been the favorite shoes of his teammate Lautaro Martinez. Even on social media - despite the fact that "@puma athlete" is still reported in the bio - Big Rom quietly posts photos with Nike shoes on.


Between the Europa League final - played with the PUMA King Platinum - and the first friendly match against Lugano - played with the Nike Mercurial Vapor 13 - there is a commitment with the Belgian national team for the Nations League. The Red Devils have adidas as their technical sponsor and Lukaku is personally involved in the three stripes campaign for the launch of the new shirt. But that is not all. During the match against Denmark, the Inter forward wears a pair of adidas Copa 20.1 Uniforia. Even during training with his national team, Romelu continues to wear adidas.

To the question "what is the sponsor of Romelu Lukaku?" the answer doesn't seem to be that obvious. Over the course of a month, the Belgian wore three different brands on different occasions. No statements have arrived from PUMA, not even Lukaku is unbalanced on a possible violation of the sponsorship contract.