Lack of Guidance and Naomi Accardi launch the "No to racism" project

Lack of Guidance and Naomi Accardi launch a new project to fight the problem of racism in Italy and in the world of Italian football. The Dutch brand and the Milanese cultural storyteller interviewed professional footballers - also Bakayoko among the players who collaborated - and amateurs who were involved in racist episodes and who decided not to remain silent and to tell their experience.

The project aims to continue to feed the discourse to ensure that institutions and teams join forces and study real measures that can finally stop one of the most absurd problems of sport. Everything turns into a t-shirt that takes its cue from the iconic logo of the 1990 World Cup reworked to send a strong and clear message: NO TO RACISM.

Football has always been at the center of the conversation on race, given its popular nature and cultural value in society. The diversity shown on the pitch is often not met in the boards nor in the fans pits, often leading to unsustainable, toxic environments for the players that are not correctly supported in the fight against the abuse. Moreover, the Italian football league has left the problem unresolved for far too long, leaving athletes open to overt racist chants, slurs and sometimes even physical attacks from the Ultras groups. Almost always these behaviors are left unpunished, allowing the ground to proliferate with hate and xenophobia. As the issue intensifies and no real measures are put in place, we decided to survey a number of footballers, professional and amateur, about their experience with racism in Italy. The result was a collaboration comprised of a T-Shirt and a small publication focused on the topic of racism, featuring a rework of the famous logo that rose to fame during the 1990 World Cup, when hooligans from all over Europe invaded Italy and caused mayhem, reiterating the horrible practice of bringing violence into stadium.

The shirt is available in two colourways, white and heather gray, and the fanzine will be sold as a bundle for a $ 70 retail price on lackofguidance.com. The articles are already available and the entire proceeds will be donated to the Milanese organization Bimbe Nel Pallone, a non-profit football club based in Milan founded by Joanna Borella with the aim of creating a safe space for women and girls in the multicultural district of Pasteur.