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adidas has recycled some of its designs for the new jerseys

All the difference between being a top club and a big brand client

adidas has recycled some of its designs for the new jerseys All the difference between being a top club and a big brand client

The 2020-21 release kit wave is about to end and it was certainly particular. Many new ideas, new trends, successful and unsuccessful experiments. The look at all that is "collateral" dominates the football design scene, yet there are those who have preferred to invest resources and energy for the top clubs and recycle designs from past seasons for the less prominent teams. The most visible examples come from adidas. but the three stripes do not represent a unicum.

There is no doubt that the pandemic has upset all the dynamics and the process of creation and production of the new kits. adidas is obviously not the only brand that has used the "recycling" strategy for clubs that are not top-rated in the portfolio. Shareable or not in terms of business, clubs are certainly aware of the attention that a giant can give them.