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Juventus change logo

Another step for a successful rebranding that seems now complete

Juventus change logo Another step for a successful rebranding that seems now complete

From midnight on July 1st Juventus made some imperceptible changes to his style. The logo - completely new after the stylistic revolution of 2017 - no longer has the word "Juventus" in the upper part of the iconic "J". This change is already visible on the website, on social media and on the Turin club's headed paper which concludes the rebranding operation. In fact, the elimination of naming was already foreseen in the initial restructuring project, entrusted to Interbrand, a leading brand consultancy company. Already in the "Icon Collection" of 2019, the first Juventus brand street collection, the logo had appeared without any writing.

Starting from next season, the news will also be applied on the new kits that adidas will launch shortly. This process - strongly desired by Andrea Agnelli - follows the trends of the great American sports brands. The internationalization and recognizability of a logo is an operation that was perfectly successful for the Vecchia Signora, also and above all with the arrival of Cristiano Ronaldo who made the Juventus brand grow a lot.