Juventus has landed on TikTok

Juventus, the most popular Italian brand on social media, after presenting the new site and the new app last week, lands on TikTok, the platform dedicated to short videos.

The Bianconeri five days ago made their debut on their website with a statement that reads:''Do you think you can replicate Cristiano Ronaldo's 'SIIIIUUU'? Or to have your own mask like Paulo Dybala? Or maybe you can do Charo dance better than Blaise Matuidi? The time has come to show us on our new TikTok channel!''.

No sooner said than done: the already impressive presence of the Turin club on social media - which has over 100 million followers worldwide considering all platforms - has expanded to 441,000 people in just a few hours, reaching a different generational target than that of the platforms more common and with more historical like Instagram, Twitter and Facebook.

''The creation of the official Juventus profile therefore allows the Club to reach and interact with the fans in an even wider way, reaching a new audience and evolving with them. This is a further step forward, just two weeks after the renewal that took place with the new Juventus digital ecosystem'' continues the Juventus press release.

Juventus' mission on TikTok is to inspire creativity and make people smile, bringing a new perspective to the Club, with fun, exclusive and behind the scenes content. For this reason, Juve has decided to celebrate the launch of the profile in the most appropriate way: a challenge. In fact, the collaboration with TikTok was launched with the #CIAOJUVE challenge, in which followers were asked to imitate the exultations of their favorite players.