Sponsormania: Panasonic

In 1918 a company was founded in Osaka which was destined to become a leading brand in the electronics industry: Panasonic. The definitive explosion of the brand took place only in the second post-war period, when Panasonic founder Kōnosuke Matsushita decided to change the name of the products that were distributed in the United States (at the time called ''National'') due to a brand already registered by another company.

Sports sponsorships were a "late" marketing choice, especially when it comes to football: the first investments were in fact dedicated to Formula 1 and in particular to the Toyota team, another historic Japanese company. Only at the turn of the 1980s did we begin to look at the green rectangle, first by focusing on some European team of smaller caliber and later by making long-term investments in oriental football, on all the almost thirty-year sponsorship of Gamba Osaka, the hometown team by Panasonic.

Olympique de Marseille

Period: 1989 - 1992
Trophies: 3 Ligue 1, 1 Coupe de France

Nottingham Forest Football Club

Period: 1980 - 1982
Trophies: -

Santos Futebol Clube

Period: 2005 - 2006
Trophies: 1 Campeonato Paulista

South China Athletic Association

Period: 2010 - 2018
Trophies: 1 Hong Kong Premier League, 1 Hong Kong FA Cup, 1 Hong Kong League Cup

Gamba Osaka

Period: 1992 - ora
Trophies: 2 J League Division, 4 Emperor Cup, 2 Yamazaki Nabisco Cup, 2 Japan Supercup, 1 AFC Champions League, 1 Pan-Pacific Champions League

Football Club Den Bosch

Period: 1983 - 1984, 1986 - 1990
Trophies: -

Huddersfield Town Association Football Club

Period: 1995 - 2001
Trophies: -

Wydad Athletic Club Casablanca

Period: 2011 - 2012
Trophies: -