The FA Cup will change name in favor of "Heads Up"

The Football Association Challenge Cup, known as the FA Cup, has announced that this year's final - to be held on August 1 - will be remembered as the ''Heads Up FA Cup'' seen that the main sponsor, Fly Emirates, has donated free the naming of the competition in favor of the campaign that the FA is promoting in favor of mental health.

''Heads Up'' is a partnership involving the Heads Together association and, in fact, the English Football Association, which aims to exploit the influence and popularity of football to change the common vision of mental problems, which they no longer have to be addressed as taboo subjects.

The Heads Up campaign was launched in August 2019 and since then has been visible in every ''level'' of English football, reaching its peak in the next FA Cup final: the goal has been to raise awareness, stimulate conversation and support those in need, highlighting that mental health is as important as physical health.

To promote the campaign is the Duke of Cambridge, better known as Prince William, who will be the one who will deliver the cup to the winners: ''We will use the Final as a moment to send a positive signal and to understand how much we care about the mental health of all. It's a hot topic, keeping in mind what we've all been through with this pandemic. I think there will unfortunately be many repercussions on society, not only in football, in terms of people's mental health. We hope that the FA Cup can be a pivot on which people can gather''.