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Sponsormania: Pepsi

All teams who have worn shirts with the blue and red round logo

Sponsormania: Pepsi All teams who have worn shirts with the blue and red round logo

In 1897 a North Carolina pharmacist invented a digestive drink based on caffeine and dyspepsia, a natural root that promotes digestion. In a short time, Pepsi-Cola spreads and begins to undermine the trade of the direct competitor, Coca-Cola, through targeted marketing campaigns: in the period of the great depression Pepsi offers twice the product at the same price as its rivals becoming the most consumed beverage in the United States within 20 years. Through impactful advertising campaigns and exceptional testimonials such as Michael Jackson and Madonna they also manage to take over the European market but, at the level of sport marketing, they always remain a step behind the Coca-Cola Company.

It is for this reason that the round blue and red logo, divided by a white stripe, will begin to appear on football uniforms consistently at the turn of the 2000s, just when rivals are leaving the sports field. In the seventh episode of ''Sponsormania'' we retrace all the teams that had Pepsi as their sponsor:

Millonarios Fútbol Club

Period: 2006 - now
Trophies: 1 Copa Colombia


Associazione Sportiva Roma

Period: 31th of march 2007 vs AC Milan
Trophies: 1 - 1


Club Atlético Boca Juniors

Period: 2001 - 2003
Trophies: 1 Apertura, 1 Intercontinental Cup, 2 Copa Libertadores


Sport Club Corinthians Paulista

Period: 2000 - 2004
Trophies: 1 Copa do Brasil, 2 Campeonato Paulista


Club Nacional de Football

Period: 1999 - 2003
Trophies: 2 Campionati uruguaiani, 1 Liguilla Pre-Libertadores de América


Club Deportivo Olimpia

Period: 1994 - 2001
Trophies: 3 Liga Nacional de Fútbol de Honduras, 2 Apertura, 1 Super Copa, 2 President Cup, 1 CONACAF Champions Cup


Club Xelajù MC

Period: ? - now
Trophies: (dal 1996) 1 Liga Nacional de Guatemala, 2 Clausura, 1 Copa de Guatemala


Club Deportivo Motagua

Period: 1987 - 1989, 1997 - 2000, 2002 - ora
Trophies: 8 Honduran Liga Nacional, 2 Honduran Supercup, 2 CONCACAF League, 1 UNCAF Interclub Cup


Hammarby Idrottsförening Fotboll

Period: 2010 - 2012
Trophies: - 


1. Fußball-Club Köln 01/07

Period: 1993 - 1994
Trophies: -


Gabala Futbol Klubu

Period: 2012 - 2015
Trophies: -


Sociedad Anónima Deportiva América de Cali

Period: 2010 - 2011, 2017 - 2019
Trophies: -