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Sponsormania: Coca-Cola

All the teams that have worn shirts with the logo of the most famous drink in the world

Sponsormania: Coca-Cola All the teams that have worn shirts with the logo of the most famous drink in the world

At the beginning of the 1987/88 season, the CFB - the Brazilian Football Federation - announced that it was unable to organize the championship due to economic problems; the only solutions would have been to reach an agreement with the clubs to sustain all the expenses or to find one or more sponsors.

Some clubs decide to join forces and announce the creation of the ''Clube dos 13'', threatening to organize a championship without the presence of the Federation. In Flamengo, Fluminense, Vasco, Botafogo, Corinthians, São Paulo, Palmeiras, Santos, Grêmio, Internacional, Atlético-MG, Cruzeiro and Bahia, Coritiba, Goiás and Santa Cruz are also added at a later date upon request of the superintendent bodies, so such that it can give the competition a "national" spirit.

Two championships were thus formed, one called "Copa Uniao" which included the "A" teams and one called "Amarelo Module" organized directly by the CFB. The 13 '' independent '' teams thus develop a marketing plan that allows them to self-finance without fail and reach an agreement with 3 sponsors: Rede Globo who would have broadcast the matches exclusively on TV, Varig would have been responsible for all air tickets for all the teams and Coca-Cola would have been the main sponsor of all the teams in the championship.

For Coca-Cola it was a real bargain since it had to shell out only 1 million dollars and in this way it gained visibility that was difficult to reach with so little expense. From this moment until the first half of the 90s the most famous white logo on a red background in the world will remain on most of the jerseys of the Brazilian teams until it began to be replaced by sponsors of more innovative commodities such as the technological one.

This is the reason why in the sixth edition of "Sponsormania" we will find such a large number of South American teams.

Seleção Brasileira de Futebol

Period: December 9th, 1987
Trophies: vittoria 4-0


Sociedade Esportiva Palmeiras

Period: 1989 - 1992
Trophies: -


Cruzeiro Esporte Clube

Period: 1987 - 1994
Trophies: 2 Supercopa Sudamericana, 1 Copa Ouro, 1 Copa do Brasil, 3 Campeonato Mineiro, 1 Copa dos Campeões Mineiros 


Botafogo de Futebol e Regatas

Period: 1987 - 1993
Trophies: 1 Copa COMNEBOL, 2 Campeonato Carioca, 1 Taça Rio


Grêmio Foot-Ball Porto Alegrense

Period: 1987 - 1995
Trophies: 1 Campeonato Brasileiro Serie A, 2 Copa do Brasil, 6 Campeonato Gaucho


Club de Regatas Vasco da Gama

Period: 1987 - 1994
Trophies: 1 Torneio João Havelange, 3 Campeonato Carioca, 2 Copa Rio, 2 Taça Guanabara, 2 Taça Rio


Fluminense Football Club

Period: 1987 - 1994
Trophies: -


Santos Futebol Clube

Period: 1988 - 1993
Trophies: -


Internacional de Porto Alegre

Period: 1988 - 1994
Trophies: 1 Copa do Brasil, 2 Campeonato Gaucho


Club de Fútbol América

Period: 1990 - 2005
Trophies: Verano 2002, Clausura 2005, 2 Campeòn de Campeònes, 2 CONCACAF Champions League, 1 CONCACAF Giants Cup


Atletico Mineiro

Period: 1987 - 1994
Trophies: 1 Taça Minas, 3 Campeonato Mineiro


Esporte Clube Bahia

Period: 1987 - 1994
Trophies: 1 Campeonato Brasileiro, 5 Campeonato Baiano


Atletico Celaya 

Period: 1994 - 1997
Trophies: -


Tutte le squadre del Campeonato Brasileiro

Period: 1987
Excluded teams: Flamengo, San Paolo, Cortinthians, Internacional and Santos decide to respect the agreements with the previous sponsors until the contract expires.