The Iceland national team signs with PUMA

PUMA announces today that it has entered into a long-term partnership with the Football Association of Iceland (KSI) to become official technical sponsors of men's, women's and youth teams.

"I am extremely impressed with the achievements that Iceland has achieved," said Björn Gulden, CEO of PUMA. ''Despite being a small nation, the players have a great talent, demonstrate a fantastic attitude and always have an extraordinary team spirit. We are really looking forward to working with them".

View this post on Instagram

KSÍ has signed a technical partnership with sportswear brand @pumafootball A six-year agreement will see @puma manufacture and supply our national teams with playing, training and travel wear from July 1. The new PUMA kit will be launched mid-July. #fyririsland

A post shared by Knattspyrnusamband Íslands (@footballiceland) on May 26, 2020 at 12:08am PDT

After their rise in the world rankings, Iceland has gained great attention from the media and football fans not only for incredible performances, but also for their supporters, now known worldwide for the iconic ''thunderclap'', a stadium chorus-applause that has gained popularity and has spread everywhere: after the games, regardless of the result, players join the fans to continue this tradition in a post-game ritual, demonstrating the remarkable bond that the team has with its fans.