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PUMA and The Hundreds present ''The '90s Cliques'' collection

Streetwear at the center of collaboration

PUMA and The Hundreds present ''The '90s Cliques'' collection Streetwear at the center of collaboration

After collaborating with RHUDE a few months ago, PUMA joins the streetwear brand The Hundreds to debut with a new line of sneakers, clothing and accessories. Inspired by the transformation of streetwear over the past thirty years, the "The '90s Cliques" collection features bold graphic elements with an intense game of color blocking. The garments can be divided into four key styles: preppy, jock, party crew and 20/20.

The Hundreds, based in California, was founded in Los Angeles in 2003 by Bobby Kim and Ben Shenassafar, becoming a classic streetwear brand and a multimedia platform dedicated to global street culture. Their guiding focus and people dedicated to the product were the main force behind the first PUMA x The Hundreds collaboration. Exploring the progression of the street style of the 90s over time, the designers had the opportunity to create products for the consumer of today and tomorrow, presenting the looks also in the form of a cartoon.

One of them is the PUMA x The Hundreds Windbreaker which has a Scottish print that would be perfect for any 90s concert, with a half zip neckline and welt pockets. For a more contemporary look, you can combine the PUMA x The Hundreds Reflective Windbreaker camouflage with the PUMA x The Hundreds Reflective Shorts. Each clique is also present in the collection through a wide range of tees, hoodies, shorts and tracksuits.

The 20/20 crew is represented by the RS-Pure x The Hundreds sneakers, which combines the trends of past and present sneakers with a monochromatic black camouflage print and the Formstrip in suede. The new collection also includes the great PUMA classics such as Palace Guard, Performer Mid, Clyde and Leadcat, with a tailored look to reflect every style.

Highlights from the accessory collection also include the PUMA x The Hundreds Bucket Hat and the flat-brimmed PUMA x The Hundreds Cap, as well as two versions of the classic streetwear backpack.


The first drop of the PUMA x The Hundreds collection will be available starting May 7 online at