New Balance will be the new marketing partner of the NBA

The New Balance brand increasingly enters the world of basketball. He did it from the front door in terms of sponsorships, by signing an agreement with the MVP of the 2019 Finals Kawhi Leonard, and now also in official terms, having become a marketing partner of the National Basketball Association.

The official came through the "We Got Now" commercial that the Boston brand has created for the Los Angeles Clippers star, which will appear on American screens for the first time during tomorrow's game between Clippers and Nuggets. Leonard is portrayed in a pianist version and of course never opens his mouth, exactly like the style of the 2 times NBA champion.

New Balance's Vice President Global Marketing, Chris Davis, said:

"New Balance officially returned to basketball when MVP Kawhi Leonard play in the 2019 All-Star Game. Now, after a year, we are excited to further consolidate our position in the world basketball community by collaborating with the NBA, becoming a long-term strategic partner."

The answer by Dan Rossomondo, Senior Vice President, Media and Business Development of the NBA:

"We are excited to welcome New Balance to our global partner family. We are looking forward to working with New Balance as the brand continues to establish itself in basketball and the market with new signatures of high profile players and the production of new products."