The Zion Williamson's passion for Gucci

Gucci's presence in the NBA Basketball world is not a novelty: a few days ago, for example, on the occasion of the Chicago's All Star Weekend just finished, the Italian brand had already activated itself to exploit at his best of one of the most hyped sporting weekends of the year. With the opening of a pop-up store on Morgan Street, in the cold Windy City, presenting the GG Psychedelic collection designed by Alessandro Michele.

In the hours before the opening of the #GucciPin, the attendance of several NBA players and as many WNBA players had already been reported, testifying to the fact of the strong appeal of the brand but above all of the objective of the operation, which testifies to Gucci's will to focus strongly on the world of American basketball.

Zion Williamson, the star of the New Orleans Pelicans and also pick number 1 at the 2019 draft was also among the stars who came into the pop-up. Despite having debuted just a few months ago, Zion is already considered an icon of American basketball despite his adventure among the pro - delayed but absolutely amazing - with the Louisiana franchise certainly acts as as a stepping stone to respect the hype that had been created since the first videos of his dunks at Spartanburg Day School. Williamson, who is already one of the Jordan Brand main ambassadors, has never made any secret of his appreciation for Gucci, given that on many other public occasions the #1 of the Pelicans has worn accessories, sweaters, clothes signed by the Italian brand .

Waiting to know if Zion's presence is to be considered a simple visit because of the invitation received or the prelude to something more serious, there were other characters related to American basketball by Gucci. In fact, Shelton Jackson Lee, also known as Spike Lee, was seen at the Chicago temporary store. The director and the most active fan (for better or for worse) of the New York Knicks was the guest of Marco Bizzarri, President and CEO of Gucci, a few days after wearing a special dress to pay homage to Kobe Bryant during the 2020 Oscars ceremony.