Browse all

The 5 best 2019 rebranding

How clubs and national teams have changed their logos

The 5 best 2019 rebranding How clubs and national teams have changed their logos

During 2019, many clubs decided that the time had come for a restyling of the emblem, to be ready for the new millennium and to brush up their image. Besides national teams and European championships, there are many cases in which the crest of recent years has given way to a new badge, ready to be embroidered on the chest. For some clubs it was a simple restyling of the crest, modernized and distanced from an iconography that has become old. Other teams have instead turned to precise rebranding operations, which, in addition to refreshing the club's graphic identity, have made it possible to transform the badge into a real logo, inaugurating a fundamental step in the evolution of the brand.

The rebranding is a process of revitalization of the brand, a way to redefine its image, reposition itself in the market and satisfy a specific target, giving the club a new symbol that is globally recognizable and no longer just a badge to display on t-shirts. In recent years, several clubs, within their rebranding processes, have focused on a decidedly 'minimal' design, always with the intention of increasing the degree of brand recognition. A simpler crest that moves away from traditional symbolism (such as Bristol City, for example, which has abundant the old coat of arms), moving to clear and defined visual elements that give back the immediacy of the new graphic design. Even nss sports, riding the restyling and rebranding trend of 2019, had tried to redesign some logos, entrusting different graphic designers with the task of giving a new image to the Italian teams.


Besides the crest concepts created for the occasion, nss sports focused on those officially presented, collecting the five most successful rebranding during the year (Hull City, Guingamp, Brasile, Austria, Galles).