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'Calcio, Cultura, Vita': football street culture on show in Seoul

nss sports, Over the Pitch and FORWARD explore the contamination between football and fashion in South Korea

'Calcio, Cultura, Vita': football street culture on show in Seoul nss sports, Over the Pitch and FORWARD explore the contamination between football and fashion in South Korea

Inspired by the common passion for football, fashion and street culture, nss sports joined the online magazine and store Over the Pitch and FORWARD, for 'Calcio, Cultura, Vita', an exhibition-event held in the Seoul city centre where you can buy vintage jerseys and the latest collection of Les Vêtements De Football - The Remade issue.
'Calcio, Cultura, Vita' will be scheduled at the Pitch Seoul store in the heart of the Korean capital from 13th to 31th of December. The store will host the opening party where it will be possible to customize the shirts with graphics and stickers.

'Calcio, Cultura, Vita' is a tribute to Korean street culture, one of the first able to rediscover the football shirt charm by re-launching it as a fashion item of the street culture. Over The Pitch has established itself over the years as a cool-hunting magazine in the dynamic Korean street scene, while FORWARD has recently become the kit supplier of Daegu FC - one of the most remarkable teams in Korea, but also famous for its fan-friendly team - also collaborating with the Los Angeles FC.

Since its first collection in 2017, Les Vêtements De Football has been inspired by the unique style of the Seoul streets and this exhibition aims to show the creative connection between football aesthetics and fashion. The exhibition will be an opportunity to buy the new The Remade issue presented in Shanghai during Innersect, which includes tie-dye football shirts, utility vest and other functional accessories - bags, water bottle boxes, headphone cases - made with vintage sports items.

 
The opening party is scheduled for the 7 pm of the 13th December at the Over The Pitch store (249-11 Yeonnam-dong, Mapo-gu, Seoul), while collaboration products will be sold until exhausted.