'Football is for brave', 'El Futbol es de los valientes': it's a pun the new PUMA campaign for Valencia CF, the Spanish team that recently signed with the German brand thus becoming the PUMA leading club in La Liga.

Back from a very positive season ended with the winning of the Copa del Rey, the Taronges have just ended their deal with adidas and have agreed with PUMA, who have put on a very original presentation for the 2019/2020 season: how already happened a few days ago with the new Manchester City kits, to be exalted are city references such as the Estadio Mestalla and a very heartfelt festival like that of Las Fallas and distinctive signs of the club as the murcielago, the bat always among the symbols of the Valencians.

In the presentation video that takes up so many sports scenes of the glorious past of the team that has just turned 100 years, there are the home jersey, very traditional with a white base, four almost invisible vertical stripes reminiscent of the city flag and orange and black references on collar and shoulders; it's the away kit that struck us a lot: it's inspired by the Nit de la Cremá, the night when the city is literally on fire during Las Fallas, and has a very unusual 'Color Flux' pattern.

Valencia CF 2019/2020 jerseys, made by PUMA A colors combination inspired by the strong relationship between the team and the Spanish city | Image 1
Valencia CF 2019/2020 jerseys, made by PUMA A colors combination inspired by the strong relationship between the team and the Spanish city | Image 1

The new sponsor bwin also appears on the jerseys, one of the other innovations compared to last season when the wording BLU Smartphones stood out on Valencia shirts.

Valencia CF 2019/2020 jerseys, made by PUMA A colors combination inspired by the strong relationship between the team and the Spanish city | Image 0
Valencia CF 2019/2020 jerseys, made by PUMA A colors combination inspired by the strong relationship between the team and the Spanish city | Image 0

The new Valencia's jerseys and the entire PUMA collection are already on sale on the PUMA online store.