Browse all

Hull City presented new club crest

Over 7000 fans involved in a light work of restyling, with the tiger always protagonist

Hull City presented new club crest Over 7000 fans involved in a light work of restyling, with the tiger always protagonist

After only five years, Hull City introduced the new crest, the twelfth of its centenarian history. The English team currently involved in the Championship is the last in order of time to change its look, even if the new logo is very similar to the 'old': in sight there is always the tiger, the traditional symbol of the club inserted in the badge since 1970, while the shape has been softened so as to seem more dynamic. Inside there's the word 'Hull City', which had disappeared in the previous crest, while the number 1904, the date of birth of the Yorkshire team, is attached in the lower part.

They were the official channels to provide all the info of this restyling, and especially those concerning all stages of the process: first of all allowing more than 7000 fans of every level to be able to express about a series of elements to be included as the shape of the shield and the figure of the tiger, thus involving them 100% in the project and making them feel an active part of the community; then two panel sessions where to discuss ideas and feedbacks, useful to narrow down the field and reach the final decision. The new crest will debut next season on the Hull City jerseys, made by Umbro.