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AS Roma signed a partnership with Twitter

The Giallorossi team is the first in Italy, confirming his plan to focus so strongly on fan engagement

AS Roma signed a partnership with Twitter The Giallorossi team is the first in Italy, confirming his plan to focus so strongly on fan engagement

If you had not yet noticed it, in the last months, AS Roma has been one of the most successful clubs on Twitter, able to quickly increase their followers thanks to a apt communication strategy based on original but above all brilliant contents. 15 accounts have been opened in different languages ​​and the numbers have immediately given their positive response, given that the Capitoline club has steadily reached the European top in terms of interaction with the fans, mainly thanks to @ASRomaEN.

Now the President Pallotta team has officialized official another interesting project, officially signing a commercial partnership with Twitter thanks to which fans and followers of AS Roma will be able to enjoy exclusive live matches and a series of exclusive contents like matches preview, interviews with players, team training and unforgettable moments in the history of the Giallorossi. In this sense, Rome has arrived first of all, at least in Italy, becoming the first club to sign this kind of agreement.

 

Francesco Calvo, Chief Revenue Officer at AS Roma, added:

“Roma’s innovative and award-winning social media strategy has been widely hailed as a ‘game-changer’ in the world of sport and we’re delighted to have become the first club in Italy to enter into this kind of commercial partnership with Twitter. The new deal will enable us to deliver an even more engaging experience to our fans and followers, bringing them even closer to the club, and also allow us to deliver increased exposure and value to new and existing sponsors.”