Macron revealed its new logo

We talk about Macron just a few months ago, the Italian company is now the third most influential sports brand in the world after Nike and adidas having in recent years climbed positions towards its 'competitors'. The last step of the Bologna brand was to announce the change of its logo, which had been changed recently, in 2016. We will see it applied on the shirts starting from 2019.

In a short video that appeared on social channels, Macron has chosen a more modern and edgy style, especially as regards the figure of its trademark symbol, Macron Hero, the silhouette of a stylized man who filled the letter O. The explanation was clear enough:

'in keeping with the past, the new logo represents an evolution with a fierce, dynamic and modern character. Inspired by the blade of a javelin, fast and sharp, the Macron Hero represents an even more effective way of communicating the philosophy of "Work Hard, Play Harder", the Italian company's motto: it embodies the joy you feel at the end of a challenge, the achievement of a goal, effort, passion, determination.'