Beats is now officially partner of NBA

Music and NBA have always been two interconnected worlds, able to influence one another and becoming what they are today. Hip-hop music has affected the American league almost as much as the league itself has affected hip-hop music. From Julius Erving to LeBron James, Allen Iverson and many others, the headphones have progressevly become a habit for the players of the league, today more than ever. NBA, in fact, has officially announced its partnership with the best in the industry: Beats by Dr. Dre. 

The company founded by Dr. Dre and Jimmy Iovine, in fact, will become official partner for the headphones, the wireless speakers and the audio of NBA, Women’s National Basketball Association (WNBA), NBA G League and USA Basketball from October 2018. This means a whole range of items designed especially for the athletes of the league, Beats activities during the biggest events of the season and Beats product lines in the colors of the NBA teams uniforms. 

The partnership was announced with a commercial starring well-known faces of the American league, including LeBron James, Draymond Green, James Harden, Ben Simmons, Jayson Tatum and Karl-Anthony Towns. "I've always wanted to be the greatest and work with what's best. This is the reason why I joined the Beats family - they have the best headphones and they made them a style icon when nobody looked at technology in that way," said the brand new NBA MVP James Harden. "Beats loves basketball and has been working to tell the stories of its players. I'm excited to see what they will do with NBA."