Chelsea third kit features NikeConnect technology

The flow of presentations of the new Nike Football-branded third kits continues without a break and today is Chelsea’s turn, after a magnificent start with Maurizio Sarri, opening the Premier League campaign with four wins in four matches. As for the other third jerseys, the one for the Blues of Stamford Bridge will also feature some innovative elements, like for example the light blue color, almost ‘ice’. The same color will also be on the shorts and socks and we’re curious to see this kit on the pitch when Chelsea will play its Europa League games.

The new kit for Abramovich’s club also features another common element with the ones seen for now. In fact, on the front part, there’s an aerial view of Stamford Bridge and the surrounding areas, like the ones seen on AS Roma, Atletico and Man City shirts. Another interesting feature is the fact that Chelsea third kit will integrate the NikeConnect technology, that we already see in the NBA and that will allow customers to interact with the kit thanks to the dedicated app, having exclusive and customized contents. Chelsea is the first Nike-branded football club to feature this tech.

The new NikeConnect Chelsea FC Third jersey is available September 5 at nike.com, Nike Town London and the Chelsea Megastore at Stamford Bridge.