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Liverpool FC announces a partnership with Levi's

For a Red Denim

Liverpool FC announces a partnership with Levi's For a Red Denim

UPDATE: here you have the first pics of the bespoke Levi's x Liverpool collection, with several "You'll Never Walk Alone" writings place in the jacket's outlines.

As reported a few days ago on its official website, Liverpool FC has announced details about the new partnership with Levi's. The agreement is based on a project that the American brand has developed in 2015, the Levi's® Music Project, which from November will establish in the English city. The project involves top international music stars such as Skepta, Everything Everything, and Alicia Keys. Branded outreach campaign, the Levi’s Music Project, will provide the centerpiece to the partnership. The long-term deal will see a music studio open in Liverpool in November to provide youngsters from the local community the chance to develop their musical abilities, culminating in a performance at the Sound City music festival in May 2019.


In this regard, Billy Hogan, Chief Commercial Officer, Liverpool FC said: "Liverpool and Levi’s® have always shared a special passion for supporting communities and making a difference, the partnership between the Club and Levi’s® is a reflection of this bond." In fact, during the partnership, Liverpool will work closely with Levi's to develop this musical project within the local community, collaborating on additional projects to help their fans show their authentic style in everyday life. And probably there's an exclusive Levi's® x LFC capsule collection soon.