Juventus launches new basketball jersey

After months of rumors and leaked photos, Juventus FC and adidas have finally unveiled the first basketball jersey for the Bianconeri club. As many had speculated it is not the launch of a Juventus basketball team, because the jersey is thought and conceived as lifestyle item that recalls the streetwear fashion as the claim says: Classy, sporty, vintage, streetwear: get inspired and create your outfit.

The jersey designed by adidas incorporates the pattern of the official shirt of the bianconeri 2018-19, with interesting details such as the two white logos of Juventus and adidas and the very classic font of the numbers. The launch of the jersey as a lifestyle item is part of the broader strategy of the Turin club to expand its influence outside the field by launching collections and products less tied to football played but with a strong connection with the brand. I wonder if we will see the tank worn by some rapper or star during this summer as happened with the famous photo of Drake with the pink jersey.