A few weeks ago Nottingham Forest announced a new partnership, now another English second tier's club calls out a change of technical sponsor from the next season: Middlesbrough, currently fighting for a place in the promotion play-off's bracket, will dress Hummel for the next five years, concluding the current contract with adidas.

The agreement signed with the famous Danish brand is a return to the past, as Hummel 'accompanied' Boro during one of the most crucial periods of its history, from 1984 to 1987: the financial collapse, the relegation in the Third Division and the start of the fast rise that will then lead The Smoggies up to the First Division in a few years. Therefore, the Hummel's family has expanded: after having created the wonderfully limited edition jersey for the Danish national team, Middlesbrough will be added to Freiburg, Strasbourg, and Brondby.

Hummel will be Middlesbrough's new kit supplier After ending its deal with adidas, Boro will wear one of its historic brands once again | Image 0

Regarding the future synergy between clubs and technical sponsor, Allan Vad Nielson, CEO of Hummel International, said: "We are delighted to have been selected as the club’s new Technical Sponsor. Boro is a club with whom we share a true football heritage and when the chance came to reconnect with them again, it was an opportunity we jumped at immediately. From our first meetings, it was clearly evident that the Spirit of ’86 was very much still alive within the club and that as businesses we share so many common values. We believe that over the next few years, as we did back in 86/87, together we will achieve great things both on and off the field and we look forward to providing the players, staff and loyal fans of Boro with exceptional products that will proudly carry the Boro crest.”