PUMA
is now
Football is transformation. It feeds itself with the ability of those who play it to seize a moment, a space, a hesitation, transforming the opportunity into glory and changing the outcome of the game in a split second. With this concept in mind, PUMA Football designed FUTURE, the idea that revolutionizes the concept of the football boot itself, thanks to the original NETFIT Lacing System. It’s the shoe for the footballers that create their own style of play, that act with their instinct and that always want to reach New Levels.
The NETFIT Lacing System allows the players to chose their own style, lacing the boot according to their needs, perfectly adapting to the foot shape. Also thanks to the evoKNIT upper, PUMA FUTURE is a boot that guarantees unmatchable grip and comfort, allowing footballers to make the quickest and most intense movements in a split second. FUTURE 18.1 is also lightness: thanks to the RAPIDAGILITY soleplate and the studs combination, the boot made by PUMA allows a reactive and light running, without the risk to lose grip on the pitch. Finally, the striking Yellow/Black colorway will allow the PUMA FUTURE to be seen both in the stands and on tv.
PUMA FUTURE is the vanguard for me. As soon as I wore it, I was immediately impressed with the innovative materials and the aggressive design, but most of all with the custom possibilities of the boot according to my personal style. I won’t be able to live without it from now on.
Alberto Panocchi
Representing all the faces of the PUMA FUTURE at their best, there are three players: Alberto Panocchi, Federico Schwarz, and Federico Barengo. Alberto, a footballer for passion, will be able to exploit the endless personalization possibilities of the FUTURE 18.1 thanks to the NETFIT Lacing System, also keeping an eye on aesthetic. Federico Schwarz, a sneakerhead with the love for football, thanks the FUTURE will be able to blend these two passions that accompany him since he was a kid. Finally, Federico Barengo, a professional YouTuber. The aesthetic is the most important matter for him and he couldn’t resist the temptation to unbox the new PUMA FUTURE 18.1 NETFIT, you can see his unboxing video here!
My name is Federico Schwarz since when I was a kid I’ve always had a football team in my heart and to see her fight for 90 minutes feels just like being on the pitch with her. This is football for me.
Federico Schwartz
PUMA FUTURE NETFIT embodies the possibility of choosing, thanks to its different lacing styles, and to play it safe thanks to an unmistakable silhouette that can immediately be seen on the pitch.
Federico Barengo
Talents Federico Schwartz - Alberto Panocchi - Federico Barengo
Photographer Francis Delacroix
Videomaker Marco Colmar & Lorenzo Margiotta / nss factory
Stylist Martina Finazzi
Art Direction & Production nss factory
