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Nike launches England kit for Russia 2018

Classic and stylish: discover the Nike x England kit for the 2018 World Cup

Nike launches England kit for Russia 2018 Classic and stylish: discover the Nike x England kit for the 2018 World Cup

In the same day in which Nike opened its virtual shop dedicated to football shirts, the Swoosh has also unveiled one of the most anticipated shirts for the Wolrd Cup in Russia this summer: the English one. Unlike the adidas who presented the shirts for the world championship in October, the Swoosh did great things by presenting both of the three Lions playing uniforms along with a collection of sportswear. But let's go in order and see the game uniforms first.




For the home kit, England and Nike sticked to tradition. This classic look, white shirt with blue shorts, is accented by red trimming. The modern rib collar is backed by a small St. George’s Cross and a blue Swoosh on the chest that complements the famous Three Lions crest in its traditional colors. A star heralding English football’s greatest triumph sits above the crest in silver, completing the streamlined look. The custom typeface used for player names draws from Johnston and Gil Sans, both quintessentially English fonts (the former with overground transport and the latter for association with London’s underground). The player numbers (which are backed by anti-cling nodes because athletes mentioned that previous number applications had caused the shirt to stick to their backs during extreme heat) have been moved from the center of the shirt to a more breathable zone below the crest.



A two-tone red (a color that was immortalized in 1966) grounds the kit. The body of the shirt is dominated by a tonal graphic that depicts a modern St. George’s Cross. The two-tone stripes evoke speed to reflect the youthful wave of talent that is taking over English football and culture. White shorts with a pure white Swoosh and England crest and red socks finish the look.



Each athlete will receive product for every point on their journey, from tailored Nike Sportswear Tech Fleece tracksuits to distinctive black and deep-blue training gear to a pure white Anthem Jacket to be worn as they walk out ready to compete for international duty in Russia. The pre-match top is a highlight, with odes to the FA’s 1982 look.