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Virgil Abloh's football was all over the Art Basel in Miami

Nike and Off-White organized several activities about the beautiful game

Virgil Abloh's football was all over the Art Basel in Miami Nike and Off-White organized several activities about the beautiful game

Recently, we had the chance to talk about the Art Basel - the biggest international modern and contemporary art showcase in Miami Beach - where designer Mike Cherman realized a shirt inspired by Ray Allen’s shot technique for Nike. Today, though, the protagonist is, maybe not so surprisingly, football, that found a great endorser in Virgil Abloh, founder of Off-White that a while ago teamed up with Nike to produce some football shirts for charity.

First of all, Abloh as been the leader of a workshop organized by Nike and called “Soccer Jersey Culture”, a creative session held in the Miami design district. Off-White founder talked about his cultural roots, deeply bonded to the Beautiful Game, and about how the aesthetic of football is becoming a proper benchmark inside the fashion world, creating deeper and deeper interconnections, especially thanks to the new generations of footballers, way more attentive to their look on and off the pitch. The rapper Fat Joe also attended the workshop, bonding the hip-hop music to football for once, instead to the usual basketball. FYI: FJ also realized a custom football shirt, pink with the name of his daughter on the back and, of course, the Off-White branding. WE JEALOUS.

Later, Abloh played a 7vs7 friendly game at the Brickell’s Soccer Rooftop, a football pitch on the top of a building in Downtown Miami. It must’ve been the coolest game ever, as other Virgil there also was Skepta, and Slam Jam’s Luca Benini and Luca Ferrari. Of course, they played with Off-White branded jerseys.

Football probably hasn’t had that much visibility on American soil before, at least in the world of fashion. Nike and Off-White, though, are aiming football and its aesthetic, so it’s legit to wait some more news for 2018. And yes, we want to see the Off-White x Nike Tiempo Legend.