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Nike and adidas will dominate the next World Cup

Poor Puma

Nike and adidas will dominate the next World Cup Poor Puma

After the last playoff match between Perù and New Zealand, the list of the 32 participants to the next World Cup is complete. Waiting for the group's draw, the only battle already decided is the one between the big brands that provide the uniform to the teams. adidas and Nike are the big winners in terms of representing teams, meanwhile, Puma missed out big time after a very successful 2014 edition and other small brands are getting some of the spotlights.

adidas that has already presented all of its uniforms is leading the rank with 12 teams. Nike is behind with ten teams sponsored, but the news is the big fail of Puma that lost Italy, Chile, Ghana and the Ivory Coast. The battle of brands for the top club teams has been heavily dominated by adidas and Nike in the past decades, but the World Cup kit battle was not nearly as clearly divided between the two giants in the past. In fact, Puma supplied the kits for 8 teams in the 2014 World Cup, only slightly less than Nike (10 teams) and Adidas (9 teams). New Balance and Umbro have two teams each as well, while smaller brands Erreà, Hummel, Romai and Uhlsport have one each.