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Life Sux x Calcetto Eleganza Pop-Up Store

Three days of football, music and fashion to present the collaboration between the online store and the "Eleganti"

Life Sux x Calcetto Eleganza Pop-Up Store Three days of football, music and fashion to present the collaboration between the online store and the Eleganti

During nss sports’ first day of life, Calcetto Eleganza was one of the first realities we wanted to tell you, for their perfect blend between football and fashion, that leaves physical fit behind in favor of the aesthetic. “Not for sport but for fashion”, the club’s motto, says it all about their vision of football. Today that vision is represented by the collaboration with Life Sux, online store born in 2015, which produced a jersey and a scarf - clue accessory of the “elegante” culture - that will be presented in the next days at a pop-up store.

 

In Via Pestalozzi in Milan, a three-days of music and football will be dedicated to the launch of this new collection. Everything will start from Wednesday 15, with the store opening set for 12 pm for the presentation of the Life Sux x Calcetto Eleganza jersey and scarf, with an appointment with Eleganza Football Sound’s Dj-set following from 6 pm to 10 pm). It’s not over though, as on Thursday (from 12 am to 10 pm) and Friday (12 am to 9 pm) there will be music, football, and - most importantly - #FreeBeers.

 

Coming to (less) formal matters, the shirt realized for this Life Sux x Calcetto Eleganza capsule collection has the colors of the Milan-based collective, white and black, and the classic check scheme of Life Sux. The fucsia Collater.al jersey sponsor and Life Sux, Calcetto Eleganza logos complete this shirt. Same logos that appear on the black scarf, where there’s also the club’s motto: “Not for sport but for fashion”. An impact kit, both for football playgrounds lovers and midnight skating ones.