Jordan Brand Holiday '17 collection lookbook

“Be like Mike” is something more than a tv commercial. It’s a dogma, that is compared with ideas of greatness, commitment and will to become more than human, touching the heights of immortality since when Michael Jordan won his first NBA title back in 1991. And if in the beginning Nike thought of the campaign in a more practical way, where the “Be like Mike” meant more imitate His Airness’ dunks and style, 26 years later these words mean way more than that.

That’s what the Jordan Brand Holiday ’17 lookbook tries to instill, the will of all its athletes to take flight - with sneakers, training, and sportswear - on and off the parquet.

Fly Like Mike

And to take flight you must use a pair of Air Jordans, the XXXII, in this case, that is inspired by the essence of the AJ II, considered as the first luxury basketball sneakers. Made with unmasked Flyknit meshed with high-tenacity yarn and Flight Speed technology, these new Air Jordan XXXII provides today’s athletes with the tools to fly.

Win Like Mike

Of course, there are many important aspects of an athlete’s life, but no one is more important than winning. And for that reason, Jordan wanted to celebrate MJ’s first two important successes, which directed him on the path to becoming His Airness. The first, the NCAA title won with North Carolina in 1982, is represented by a pair of white and university blue Air Jordan XI. While the second, that would be the first NBA championship won with the Chicago Bulls in 1991, represents the boldest Air Jordan XI tribute to the Windy City, is represented by striking red Air Jordan XI.