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Paris Saint-Germain teamed up with Koché for the Paris Fashion Week

The French club and brand collaborated for the realization of the 2018 Spring collection

Paris Saint-Germain teamed up with Koché for the Paris Fashion Week The French club and brand collaborated for the realization of the 2018 Spring collection

During the Paris Fashion Week, a particular collection made all football and fashion enthusiasts open their eyes wide. We’re talking about Parisian brand Koché 2018 Fall collection, realized in collaboration with the maximum expression of football of the country, Paris Saint-Germain.

After guaranteeing one of the most fashion athletes of the planet with Neymar Jr. - which participate at Tommy Hilfiger event with his mate Lewis Hamilton - PSG invested further energies in the value of its image, thanks to the prestigious collaboration with Koché. Following the guidance of the Creative Director Christelle Kocher, the two brand presented something unseen before, a total fusion between football and fashion. Presented in the Saint-Merry church in Paris, the collection combined several PSG shirts with some of Koché dresses, bonded with a surprising harmony.

Definitively crushing the bond with the past, this new football makes us wonder where this kind of collaboration can lead. For sure, for football and fashion lovers, this new collaboration between Paris Saint-Germain and Koché can be a wind of fresh air in the vision of modern football.