Brands and contract of Premier League 2017/2018 season

This weekend there will be the Premier League kick off, and it looks like it will be another competitive year. An incomplete Chelsea with Conte disappointed by the market will defend the title against the Manchester's teams and their new squads, with Arsenal, Liverpool and Tottenham a little beyond them from a technical perspective but still ready for the big dream. For a battle that is going to start another one just ended: the brands that are gonna provide the kits for the teams. For this season Puma will be the king in the castle with five teams under contract (Arsenal, Leicester City, Newcastle, Burnley e Huddersfield Town) followed by Nike and Umbro with four and adidas with three. Another big news of this season is the introduction of sleeve sponsorships, and ten clubs - including Liverpool, Chelsea, and Manchester City - already signed sleeve sponsorship deals along with their main sponsor deals. 

In the 2017/2018 season there will be just eight brands on the Premier League's pitches, two less from the last season since Drywolrd - Watford's technical sponsor - declared bankruptcy and FC Bournemouth replaced JD with Umbro. Puma has the most teams, Nike earned three more teams compared to last season when the swoosh was just manufacturing the Manchester City's kit. The big loser of this year is adidas that lost Chelsea in favor of Nike and has two teams relegated in Championship (Middlesbrough and Sunderland).

The adidas's defeat is sweet if we look at numbers in the contracts: the ten-year deal between the Red Devils and the three strips is way the most valuable in the Premier League, with an 86,6 million of euros worth for season. In the second position there is the brand new contract of this summer between Chelsea and Nike, with a worth of 69,3 million for season; in the third position, we find Arsenal and Puma with a 34,6-million for year contract, right before Liverpool's deal with New Balance (32,3 million every season) that is going to expire in 2018. There are two strange cases: Manchester City's Nike contract sticks out for being relatively low at just 13.9 a year, but the club is reportedly already in talks to renegotiate with the Swoosh; Leicester City's Puma deal is said to be worth just around one million per season.