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"Live your passion" the new collection by Diadora

Half way between the 90's nostalgia and the millenial vibe

Live your passion the new collection by Diadora Half way between the 90's nostalgia and the millenial vibe

Diadora Sportswear has presented the new Fall/Winter collection 17 inspired by the ’90s soccer lines. All the line is a clear tribute to the taste and products of the 90's specifically from the legendary Italia's kit for the World Cup 1994 in the USA. Although the nostalgic style of the line, it is clear and notable a millennial and contemporary vibe in the reboot of the products. The result is a sophisticated taste that wants to satisfy both the nostalgics and the new sportswear fans. Between all products, the track jacket - famous because of Roberto Baggio and Arrigo Sacchi - stands out; Footwearwise Diadora aims to pimp two classic models the B. style Original Vulcanize and theTokyo.

The new collection is presented in the new campaign "Live your passion". The campaign was shot in Los Angeles by photographer Curtis Buchanan and videographer Alex 2Tone. The L.A.-based rapper, producer, and visual artist Tommy Genesis is front and center in the photos and she composed the song of the video, “Execute”. In the campaign there are other millenial's influncers from Los Angeles: Markel Williams, young American social star who sets international fashion runways abuzz; DJ/artist Naleye Junior; eclectic guitarist Lucas Bin; Leandre Sanders, professional skater.