Cravvo's Season One is an homage to the greatest champions in football

Gosha's latest collection has been the umpteenth confirmation of the fact that streetwear is ready to embrace football in all its declinations. The streets are coloring with all the football jerseys and football-inspired outfits. The street itself manage to influence the new brands, that unite the football vibes with the more traditional inspirations from the streets. This is precisely Cravvo's idea. San Paulo-based, in Brazil, the brand takes inspiration from everything that surrounds football, from supporters to footballers' lifestyle. The brand name is a reference to the cleats studs (cravo, in Portuguese) and the logo to the players' cleats itself.

In this first release, Cravvo presents a shirt that homages the greatest 'numbers 10' in football, and was designed for the fans who lives and breaths soccer all day long. The first season will present the home, away and third kit versions on limited editions, is realized in 100% cotton and limited to 50 pieces. Here's the lookbook that presents this first release by the brand.

We asked to Tim Perissé, the brand's creative director, to tell us a bit more about the brand:

«The idea of the brand came while we were working together for the FIFA World Cup in Brazil projects, back in 2014. I was the creative director  and Guilherme Prömmel was in the position for planning and content management with clubs and players. Also that year we went on a trip to London and got amazed by the football scene - Chelsea x West Brom, that was it!

Besides what's happening right now in the results of football itself, the brand was created to celebrate the history of the futebol arte, the essence of belonging to a club and making the game itself a way of life.

An eye in the past that will always inspire future generations that love the challenge, but also an updated vision of what's new and relevant about the values of the football lifestyle nowadays».