After weeks of anticipations, leaks and negations, adidas and Juventus are officially presenting the new home kit for the season 2017/18. “Honor the past, looking at the future: this is our goal, to continue to reinvent ourselves. To continue to win”, this is the note that came together with the release, that arrive in a fundamental moment for the Juventus history. The future is a bit less certain after the loss of the Champions League.

adidas presents Juventus new home kit for the 2017/18 season This will be the first kit featuring the new logo  | Image 4


What is certain is the new logo, that will be present for the very first time in the new jersey, a jersey that presents many different elements from the actual one. There are now regular stripes, while in the collar there are some buttons, and the inserts (as the adidas logo) are golden.

adidas presents Juventus new home kit for the 2017/18 season This will be the first kit featuring the new logo  | Image 0
adidas presents Juventus new home kit for the 2017/18 season This will be the first kit featuring the new logo  | Image 3
adidas presents Juventus new home kit for the 2017/18 season This will be the first kit featuring the new logo  | Image 1
adidas presents Juventus new home kit for the 2017/18 season This will be the first kit featuring the new logo  | Image 6
adidas presents Juventus new home kit for the 2017/18 season This will be the first kit featuring the new logo  | Image 5
adidas presents Juventus new home kit for the 2017/18 season This will be the first kit featuring the new logo  | Image 2


It is the start of the new identity life for Juventus, that will be formed on the new slogan “Black and White… and more”. A new jersey that will for sure make many supporters happy.