PUMA is more influential on social networks than adidas and Nike

Among the many results that contribute to sports brands’ success, in these days there has to be the one relative to the social network, platforms that are more and more central in every company’s communication strategy. And according to a research made by Insightpool, among the best sports brands, there’s one that may be not your first guess: PUMA.

The brand from Herzogenaurach, in fact, placed itself at the first place among sports companies for its social network influence, measured by the number of followers, all the interactions generated within a three months period, and the engagement produced with some fashion-related keywords. And if at the top of the classification there are - no surprise - three proper fashion brands like Luis Vuitton, Chanel and Christian Siriano, it amazes that at the fourth place there’s PUMA itself.

And even if other brands like adidas (7th) and Nike (10th) are probably more mainstream, the company founded by Rudolf Dassler gets to attract more users with its social networks, or at least to make a quality work with that. It must be said that, compared to an undeniable loss in the last decade, PUMA has been growing again for a few years now, as prove all the numerous prestigious international partnership with first class athletes and clubs.

Clearly, this economic improvement must also have passed through some sort of rebranding, also involving the social network communication strategy. Maybe it’s not on the same level of adidas and Nike already, but for sure PUMA is aiming to compete with this colossus on the commercial world.