adidas Day One SS17 Collection

In the last times, it seemed clear adidas’ intention to unite sportswear, without any distinction between the pitch and the street. We saw that in the last months, with the Three Stripes that gave a lot of relevance to street football and the ‘street’ past of their athletes (like Papu Gomez).

This tendency is confirmed by the last Day One SS17 collection by adidas, even if in this case the predominant sport is basketball and not football. Three Stripes’ last drop combines the highest technology in terms of fabrics with on-season colourways. All with a clear goal in mind, to create garments engineered for the court, but with a refined style for the streets. 

In particular, it was presented the adidas x Day One Crazy Explosive - available in black or ‘black cream’ - a shoe that promises an immediate response in terms of reactivity, particularly thanks to the Boost technology. A soft suede and the classic high-top look guarantee an unmatchable fit with the upper.  

Besides the shoes, there’s a selection of hoodies and other garments that will be released with the Day One SS17 collection, that will drop on Wednesday, April 11th, at 11 pm, across adidas’ European retailers.