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Diadora SS17 "On The Bright Side"

Diadora brings terrace culture back

Diadora SS17 On The Bright Side  Diadora brings terrace culture back

The comeback of Trainspotting, the one of football jerseys: it was just a matter of time for the comeback of terrace culture. And after the releases of last season, another brand chose to bet on sport and 80s to launch his collection.

We’re talking about Diadora, that decided to complete the release of the iconic sneaker B.Elite with three jacket that bring us directly in the England of the 80s. The name of the campaign is “On The Bright Side”, to symbolize the inspiration from the street, from hooligans and with a color palette of slight shades.