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Dele Alli and Abra Cadabra in the new adidas football spot

#NeverFollow

Dele Alli and Abra Cadabra in the new adidas football spot  #NeverFollow

There are a lot of signals that tell us that the future of the English football, with particular attention to its National team, pass through Dele Alli. The 20 years old Tottenhma midfielder had already made everyone fall in love with him, with his plays rich of talent and self-confidence. After becoming a point of reference for his team first, and then for the National team, Dele Alli now wants to take the all world.

It starts from here the new adidas football spot that sees him involved in the #NeverFollow campaign, that we’re documenting for a bit, and that in the last weeks evolved in the Blue Blast colorway.

For the occasion, adidas has reintroduced a tandem that we’re surely going to see more often in the next months: the one between footballers and grime. After the rhymes spitted by Stormzy for the arrival of Pogba to Manchester, it is now Abra Cadabra – who came right from Tottenham – turn. The result? Here it is.